TV, Digital and Grassroots Campaign Launches To Inspire and Mobilize the World in Cancer Fight
NIKE, Inc. (NYSE:NKE):
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What:
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Nike and the Lance Armstrong Foundation joined forces in an
integrated media and grassroots campaign featuring Lance Armstrong,
world-class athletes, celebrities and survivors, in a call-to-action
to join the global fight against cancer. The campaign, “It’s About
You,” includes a TV commercial, “Driven” and a collection of digital
short films featuring inspirational cancer stories.
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Athletes to be featured include Jon Lester, Sanya Richards and
LaShawn Merritt, as well as actors Patrick Dempsey and Evan Handler,
and other cancer survivors including three-time Iditarod winner
Lance Mackey and Sean Swarner who is the first cancer survivor to
summit Mt. Everest.
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When:
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Sunday 8pm EST, June 28, 2009
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Where:
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While the campaign will run throughout the Tour de France, tonight
and tomorrow, the TV ad is expected to appear on the following
stations:
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-- ABC, CBS, Comedy Central, ESPN, FOX, MTV and NBC 8pm 6/28
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-- NY Subway Series (Yankees/Mets) game 6/28.
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-- SportCenter on ESPN 11p that Sunday night 6/28.
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-- LIVESTRONG on Good Morning America, the Today Show, The Late Show
with David Letterman and The Tonight Show with Conan O’Brien 6/29.
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NOTE TO EDITORS:
Imagery, video and information are available at: www.NikeMedia.com.
LIVESTRONG Films and stories can be found at: http://www.nike.com/nikeos/p/livestrong/en_US/.
Nike and the Lance Armstrong Foundation
Nike is a long-time supporter of Lance Armstrong and the cancer cause.
Since 2004, Nike has helped the Lance Armstrong Foundation raise tens of
millions of dollars to fight cancer. Nike created the LIVESTRONG
wristband in 2004 and was instrumental in making it a global phenomenon,
with more than 70 million bands being worn to date. Nike recently
created the LIVESTRONG collection of running and training apparel,
footwear and accessories, enabling people to show their support and wear
sports products that help others live strong.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned Nike subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a
leading United Kingdom-based global football (soccer) brand. For more
information, visit www.nikebiz.com.
About The Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the 28 million people
around the world living with cancer today. There can be – and should be
– life after cancer for more people. That's why we kick in at the moment
of diagnosis, giving people the resources and support they need to fight
cancer head-on. We find innovative ways to raise awareness, fund
research and end the stigma about cancer that many survivors face. We
connect people and communities to drive social change, and we call for
state, national and world leaders to help fight this disease. Anyone
anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.
For more information, including multi-media materials, please visit: www.nikemedia.com
Source: NIKE, Inc.
New York Media Relations
212-367-4447