2018 Annual Report
The voice of the athlete fuels every idea we have, every service we develop, and every innovative product we create. And with our unrivaled global presence, brand strength, and innovation pipeline, we know athletes better than ever.
In FY18, we turned that knowledge into a catalyst for growth. The Consumer Direct Offense reinvented our business around the consumer's expectations—and through the Triple Double (2X Innovation, 2X Speed and 2X Direct), we're exceeding them. This year, we ignited the next phase of sustained long-term growth and profitability for Nike. We launched groundbreaking platforms across style and performance. We invested in digital and membership, allowing us to serve every athlete personally, at scale. And we continued digitizing our supply chain from end-to-end—amplifying our ability to sense the market, drive efficiency, and manufacture more sustainably. But above all, in FY18, we embraced our purpose: using the power of sport to move the world forward. From protecting the planet to fostering an inclusive culture, Nike is focused on leaving a positive footprint on our world.
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