2017 Annual Report
For NIKE, FY17 was about making aggressive moves, all with the goal of igniting accelerated, long-term growth. Over the past year, we’ve reimagined our entire business—from design, to merchandising, to marketing—to serve every consumer completely. This June, we unveiled the Consumer Direct Offense, a new company formation that allows us to serve the consumer faster and more personally, at scale. It puts our Triple Double strategy into practice, transforming three core areas of our business: the cadence and impact of innovation; the speed of the supply chain that delivers it; and the marketplace where we connect with consumers. Powered by our bold vision, NIKE is positioned to win now…and create the future of sport for the next generation.
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